Design Guide & Assets

For this semester long project, we developed and implemented a design system that adhered to our research on our topic. I chose to focus on United Nations (UN) Sustainable Development Goal (SDG) 11, making cities and human settlements inclusive, safe, resilient and sustainable.

First Stages

Desk research took around a month and it was never ending, since the information I needed to collect constantly changed depending on my angle. Below is a document containing it.

Research

Afterwards, I designed my style guide to accompany the information I collected. I wanted to showcase the information in a way that visually emphasized the goal of the SDG. There were minor tweaks made to the design system for the final prototypes.

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Final Prototypes

We explored three different forms of storytelling media -- magazine, digital product, and artifact or installation. My target audience was public transit takers in Calgary, and I wanted to raise awareness about the pros of multimodal transportation, especially with the use of transit. The main concept for these assets was to create a modernization of a traditional mode of transportation, biking.

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Since my main concept for this project was modernization, I went with bolder fonts, colors, and visuals.

Takeaways

I used minimal color and text on the website to allow more of the information to pop on the page.

Website

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This was a small scale mockup of my artifact, made with wooden skewers, clear printer paper, and card stock. It is a public transportation shelter with key messages.

I had to opportunity to develop and test a design system with color, type, layout, brand marks, and design rules. Also, I improved on my visual storytelling with three different kinds of media.